Saturday, May 31, 2008

Mount Olive ITCA Triathlon has new date and sponsor

2008 ITCA_Triathlon
MOUNT OLIVE, NEW JERSEY - Northern New Jersey’s largest triathlon has a new presenting sponsor and date this fall. This year's 12th Annual ITCA Triathlon will take place on the race’s former course at the International Trade Center in Mount Olive, New Jersey.

For 2008, ITCA Triathlon will be presented by Atlantic Sports Health, a division of Atlantic Health at Morristown Memorial Hospital.

“We are thrilled to have Atlantic Sports Health on board,” said Laura Rimmer (formerly Bartus), President of the International Trade Center Alliance (ITCA). “They are truly sports health-oriented and this is a perfect fit for them, and us.”

The 12th Annual ITCA Triathlon is scheduled for Saturday, September 27th, about two weeks later than in years past. In 2007, the water portion of the race which includes bike, canoe and run, was held in Allamuchy Mountain State Park. This year, the canoe part of the race returns to Budd Lake, New Jersey.

“We are very happy to let everyone know that Budd Lake will once again host the canoe race,” noted Rimmer. “This will make for an easier transition for competitors at every level.”

This year’s race offers three different courses for three different kinds of athletes; Elite Triathlon, Tri it On Triathlon, and the Kids Express Triathlon.

ITCA Elite Triathlon
The Elite Triathlon is an advanced competition for the trained athlete offering Bike, Canoe, and Run course.

ITCA Tri It On Triathlon
The Tri It On Triathlon is a fun race for the weekend athlete & families offering Bike, Canoe, and Run course. The Tri It On Triathlon is specifically geared for individuals and 3 or 4 person teams. It’s shorter, easier and less competitive than the Elite Triathlon course. The purpose is to allow “common folk” to get out there for a day of fitness and fun.

Both courses offer bike, canoe and run. The Tri It On Triathlon includes a biking course on mostly flat, paved roads with a short portion of gravel trails in the woods behind the International Trade Center. Riders will ride to Budd Lake for the canoe portion and back to the ITC for the run portion (2 miles). The canoe portion of the event (½ mile) is out and back through a traffic-controlled, buoyed course and the run portion (3 miles) will be on flat, paved roads within the International Trade Center.

“The Tri It On Triathlon was a huge success last year,” said Rimmer. “It really is a great opportunity for more of our local residents to come out and show their stuff in a less intimidating forum.”

Tri It On Triathletes will also be able to participate in bike course previews and canoe lessons in the weeks prior to the event much like the Elite Triathletes.

ITCA Kids Express Triathlon
The Kids Tri is a special event specifically designed for children 12 and under offering a Run, Bike, and Obstacle course.

For registration and more information about the 2008 ITCA Triathlon, please visit

To learn more about Atlantic Sports Health, visit or call 866-906-5666.

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