Thursday, January 24, 2008

A New Kind of SNICKERS

HACKETTSTOWN, NEW JERSEY - Mars Snackfood USA and the SNICKERS Brand Division announced today the introduction of a new kind of SNICKERS... SNICKERS Charged.

SNICKERS Charged will be the first candy bar from the Mars Corporation(SNICKERS Brand) to provide an added boost of energy from caffeine(60mg), taurine and B-vitamins.

SNICKERS Brand is aiming to meet consumer needs and help millions of Americans take back their energy-zapped afternoons, between two and three p.m. the SNICKERS Charged Re-Power Hour.

"SNICKERS Charged offers consumers a bar of substance and a delicious and satisfying way to tackle the afternoon hours when one needs to re -power,' said Michele Kessler, vice president of marketing, Mars Snackfood US. "Research shows that consumers desire a product that not only provides a boost of energy but is also satisfying in taste," added Kessler.

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